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Sellfern’s role-based access system controls which features and stores each team member can see. You assign a role when creating a user, then optionally refine access with store assignments and page-level permissions. Only users with the Admin role can access Settings → Users.
Settings — Users

Settings → Users: the user creation form and team list

User roles

Use Admin sparingly. For everyone else, start with the role that most closely matches their responsibilities, then use store assignments and page permissions to refine access.

Creating a new user

1

Go to Settings → Users

Navigate to Settings in the sidebar, then select Users.
2

Fill in user details

Enter the user’s email address, select their role, and choose their preferred language.
3

Configure role-specific settings

For Supplier users, select the supplier record. For Fulfillment Support users, select accessible suppliers. For Manager and Support users, assign stores with the store selector.
4

Configure page permissions

Open Page & Sub-Tab Access to grant or restrict access to specific pages and nested tabs.
5

Create the user

Click Create User. Sellfern sends an activation email and sets the user’s status to Pending.

Page and sub-tab permissions

The Page & Sub-Tab Access panel controls access to individual navigation items and nested tabs.
  • Pages correspond to main navigation items such as Dashboard, Order Ingestion, Fulfillment, and Analytics.
  • Sub-tabs are features within each page.
  • Checking a page grants access to its sub-tabs.
  • After enabling a page, you can uncheck specific sub-tabs to restrict access.
This is useful when a team member needs part of a page but not every tab. Admin users have all permissions enabled by default and cannot be restricted through this panel.

Managing existing users

To edit a user, hover over their card in the user list and click the Edit icon. The user’s current settings populate the form. Make changes and click Update User. User statuses include:
  • Active — the user can log in and access the system.
  • Inactive — login is blocked.
  • Pending — activation email has been sent but the user has not set a password.

User activation flow

When you create a user, Sellfern sends an activation email. The account remains Pending until the user clicks the link and sets a password. After activation, the status changes to Active. If a new team member does not receive the email, ask them to check spam and verify the address was entered correctly.
Deleting a user is permanent. If you may need to restore access later, set the user to Inactive instead.

API and automation guidance

User-management screens are product administration workflows. Public integrations should use the reviewed V1 documentation in the developer quickstart and API Reference.