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Documentation Index

Fetch the complete documentation index at: https://docs.sellfern.com/llms.txt

Use this file to discover all available pages before exploring further.

Stores and suppliers are the two foundational entities in Sellfern — orders are tied to stores, and costs are driven by supplier assignments. Configuring both before importing orders prevents mismatched records and reduces cleanup work later.

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Adding a store

Go to Settings → Stores to define the storefronts your orders belong to. For each store, provide:
  • Store name — a display name for the storefront.
  • Store code — a short identifier used for SKU matching and reporting. Choose a consistent, recognizable code.
  • Active status — whether the store is currently in use.
Sellfern supports Etsy, Shopify, Amazon, WooCommerce, Faire, and custom storefronts. When you add an Etsy store, you can use Order Ingestion → Etsy Processor to process Etsy-specific order data tied to that store. Once you have stores configured, the sidebar shows a store selector at the bottom. The stores you select there filter the data displayed across the entire workspace — orders, analytics, and fulfillment views all respond to your store selection.
Store access for MANAGER and SUPPORT users is configured in Settings → Users. Assign only the stores each user actively manages or supports.

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Email Map

The Email Map connects sender email addresses to specific stores. Sellfern uses these mappings during Gmail Live Sync to route incoming orders to the correct storefront automatically. To add a mapping, go to Settings → Email Map, enter the sender email address, and select the target store. Add one mapping for each sender address that should route to a store.

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Adding a supplier

Go to Settings → Suppliers to create supplier records for the partners involved in your production and fulfillment workflows. Supplier records serve two purposes in Sellfern:
  1. Cost workflows — when you assign a supplier to an order item in COGS / Fulfillment, Sellfern uses the supplier record to track production costs against that partner.
  2. SUPPLIER role users — if you create a user with the SUPPLIER role, that account must be linked to a supplier record. The linked record controls what data the external partner can access.
For integrated suppliers such as Printway and BurgerPrints, you can connect your supplier record to their platform via COGS / Fulfillment → Sync Hub. Once connected, Sellfern can automatically retrieve cost and tracking information from those platforms instead of requiring manual updates.

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VAT/IOSS mapping

Go to Settings → VAT/IOSS to configure VAT and IOSS mappings for EU and international orders. Sellfern applies these mappings during order ingestion, so orders arrive with the correct tax identifiers already assigned. Set up VAT/IOSS mappings before importing orders from regions where these identifiers are required. Configuring them after the fact means existing orders will need to be reviewed and corrected manually.

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Exchange rates

Go to Settings → Exchange Rates to configure currency mappings and conversion behavior for multi-currency orders. When orders arrive in a currency other than your base currency, Sellfern uses these settings to convert amounts consistently across reports and analytics.
Add all your stores and configure exchange rates before importing historical orders in multiple currencies. This ensures that converted amounts are consistent from the start rather than requiring recalculation after the fact.