Add stores, configure suppliers, map sender emails, and prepare tax and currency settings for order ingestion.
Stores and suppliers are foundational entities in Sellfern. Orders are tied to stores, and costs are driven by supplier assignments. Configure both before importing orders to prevent mismatched records and reduce cleanup work.
Go to Settings → Stores to define the storefronts your orders belong to.
Settings → Stores with two configured storefronts
For each store, provide:
Store name — a display name for the storefront.
Store code — a short identifier used for SKU matching and reporting.
Active status — whether the store is currently in use.
Sellfern supports Etsy, Shopify, Amazon, WooCommerce, Faire, and custom storefronts. Once stores are configured, the sidebar store selector can filter data across the workspace, including orders, analytics, and fulfillment views.
Store access for Manager and Support users is configured in Settings → Users. Assign only the stores each user actively manages or supports.
The Email Map connects sender email addresses to specific stores. Sellfern uses these mappings during Gmail Live Sync to route incoming orders to the correct storefront automatically.To add a mapping, go to Settings → Email Map, enter the sender email address, and select the target store. Add one mapping for each sender address that should route to a store.
Go to Settings → Suppliers to create supplier records for partners involved in production and fulfillment.
Settings → Suppliers — supplier profiles used by costing and fulfillment
Supplier records serve two purposes:
Cost workflows — when you assign a supplier to an order item in the Ledger, Sellfern uses the supplier record to track production costs against that partner.
Supplier role users — if you create a user with the Supplier role, that account must be linked to a supplier record. The linked record controls what the external partner can access.
For integrated suppliers such as Printway and BurgerPrints, connect the supplier record from COGS / Fulfillment → Sync Hub. Once connected, Sellfern can retrieve cost and tracking information through the product workflow instead of requiring every update by hand.
Go to Settings → VAT/IOSS to configure VAT and IOSS mappings for EU and international orders. Sellfern applies these mappings during order ingestion so orders arrive with the correct tax identifiers assigned.Set up VAT/IOSS mappings before importing orders from regions where these identifiers are required. Configuring them later means existing orders may need manual review.
Go to Settings → Exchange Rates to configure currency mappings and conversion behavior for multi-currency orders. When orders arrive in a currency other than your base currency, Sellfern uses these settings to convert amounts consistently across reports and analytics.
Add stores and configure exchange rates before importing historical orders in multiple currencies. This helps keep converted amounts consistent from the start.
Do not rely on internal settings or supplier routes for public integrations. Use the developer quickstart and API Reference for supported public automation.
