Account and setup
What is Sellfern?
What is Sellfern?
Sellfern is a custom print-on-demand (POD) and personalized product fulfillment platform (similar to Printify or Printful) integrated with a powerful multi-channel e-commerce operating system. It supports fulfillment for standard apparel as well as custom home decor and personalized gifts like ornaments, acrylic plaques, custom lamps, tumblers, and phone cases. It brings order management, fulfillment operations, custom supplier setups, AI listing workflows, and financial reporting into one workspace.
Can I use Sellfern only for mockups and AI designs?
Can I use Sellfern only for mockups and AI designs?
Yes. Sellfern includes a dedicated creative workspace called Listing Studio where you can generate AI product designs, remove backgrounds, upscale artwork, and create realistic mockup sets without configuring stores or using our fulfillment features.
Do I have to use Sellfern's fulfillment network, or can I use my own suppliers?
Do I have to use Sellfern's fulfillment network, or can I use my own suppliers?
You can do both. While Sellfern offers built-in integrated suppliers (like Printway) for automatic print-on-demand and custom gift fulfillment, you can also register your own custom manufacturing or shipping partners under Settings → Suppliers and manually assign costs and track orders in the Ledger.
What marketplaces are supported?
What marketplaces are supported?
Sellfern supports Etsy, Shopify, Amazon, WooCommerce, Faire, and custom storefront workflows.
How do I reset my password?
How do I reset my password?
Go to Settings → Change Password. Your new password must be at least 8 characters long.
How do I add team members?
How do I add team members?
Admins can go to Settings → Users to add users, assign roles, configure store access, and set page permissions.
Can I connect multiple shops?
Can I connect multiple shops?
Yes. Add stores in Settings → Stores, assign each a unique store code, and manage active status. Store selection helps consolidate and filter data across the workspace.
Orders and fulfillment
Why are my orders not syncing?
Why are my orders not syncing?
Sellfern can ingest orders through Gmail Live Sync, CSV import, and manual entry. If orders are missing, open Orders → Ingestion, use the relevant sync history or debug tools, and try a narrower date range or batch size.
How do I handle missing tracking numbers?
How do I handle missing tracking numbers?
Add tracking details in the Fulfillment tab. Supplier-connected workflows can also update tracking through the Sync Hub when configured.
What is the Out of Balance tab?
What is the Out of Balance tab?
Out of Balance shows orders where recorded totals do not match expected values. Review these orders for pricing, refunds, shipping, fees, or parser discrepancies.
What does Failed Ingestions mean and how do I fix it?
What does Failed Ingestions mean and how do I fix it?
Failed ingestions are source records that Sellfern could not parse into orders. Review the error context, use debug tools when available, or open the record in Manual Entry to resolve it.
Costs and analytics
How do I add custom supplier costs?
How do I add custom supplier costs?
Use the Ledger Cost Table to enter order-item costs and assign suppliers. Manage supplier records from Settings → Suppliers.
Why is my net profit showing incorrectly?
Why is my net profit showing incorrectly?
Net profit is calculated as Gross Profit minus Operating Expenses. Check that expenses are logged for the same date range you are analyzing.
How are analytics metrics calculated?
How are analytics metrics calculated?
Revenue excludes tax. Gross Profit subtracts COGS, platform fees, and refunds. Net Profit subtracts operating expenses from Gross Profit.
How does ad spend VAT work?
How does ad spend VAT work?
Sellfern automatically adds 5% VAT to recorded ad spend expenses and tracks the VAT component separately.
Listing Studio
How does AI optimization work?
How does AI optimization work?
Listing Studio uses AI to generate and improve product titles, descriptions, shop stories, and image assets. Provide clear product inputs and use high-resolution images for best results.
What are credits and how are they used?
What are credits and how are they used?
Credits are consumed each time you use an AI generation feature. Your available balance appears in Listing Studio.
Can I use images generated by Listing Studio commercially?
Can I use images generated by Listing Studio commercially?
Listing Studio outputs are intended to help create assets for your listings, but you are responsible for confirming that your inputs, generated outputs, and marketplace use comply with applicable rights, marketplace policies, and Sellfern’s terms.
Technical issues
Which browsers are supported?
Which browsers are supported?
Sellfern is optimized for Chromium-based browsers such as Chrome, Edge, and Brave, plus Safari. Keep your browser updated.
How do I clear local cache?
How do I clear local cache?
If you see stale data or UI glitches, perform a hard refresh: Cmd + Shift + R on Mac or Ctrl + F5 on Windows.
What do 401 and 403 API errors mean?
What do 401 and 403 API errors mean?
A 401 usually means your session or credentials are invalid. A 403 means your account lacks permission for the action. For public API integrations, see the developer quickstart and the API Reference.
How do I contact support?
How do I contact support?
Open Support in the main sidebar and submit a ticket with issue details, screenshots, and relevant IDs.