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Week of May 19–22

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New features

Printway catalog enrichmentWhen you import products from Printway, Sellfern now merges supplier data with Printway’s public product page so products arrive with richer details out of the box, including formatted descriptions, mockup gallery images, template artwork URLs, processing-time-based lead times, price fallback, and deduplicated variants.Learn more in Cost & Fulfillment → Printway catalog enrichment.

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Improvements

HTML descriptions on product detail pagesProduct descriptions now render as sanitized HTML, so supplier formatting such as paragraphs, lists, and bold text can appear on product detail pages. Inline scripts, iframes, and event handlers are stripped before render.Best-effort public page lookupPrintway public-page lookup runs after the supplier data fetch and is best-effort. If a public page is unavailable, Sellfern keeps the product data it already has and continues without interrupting the workflow.

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Developer documentation notes

Public API documentation is limited to reviewed V1 content in the developer quickstart and API Reference. Product changelog entries may describe in-app capabilities without implying that internal app endpoints are part of the public API.