Sellfern brings your orders, costs, supplier relationships, and financial reporting into one workspace. By the end of this guide you will have an account, a connected store, and your first orders imported — the foundation for everything else in Sellfern.Documentation Index
Fetch the complete documentation index at: https://docs.sellfern.com/llms.txt
Use this file to discover all available pages before exploring further.
Prerequisites
- A modern web browser (Chrome, Firefox, Safari, or Edge)
- An active Etsy shop, or orders ready to import from another source
Register or sign in
Open the Sellfern login page. You have two options:Email and password
- Click Register.
- Enter your organization name, email address, password, and preferred language.
- Passwords must be at least 8 characters. Submit the form and Sellfern signs you in.
- Click Sign in with Google on the login page and complete the Google authorization flow.
- If your Google account is new to Sellfern, you will be prompted to choose an organization name and set a password before continuing.
Create your organization
When you register with email and password, Sellfern creates your organization automatically using the name you provided. If you signed in with Google for the first time, you set the name during the registration completion step.An organization is the top-level container for everything in Sellfern — your stores, team members, orders, costs, and settings all live inside it. You can rename your organization at any time by clicking the edit icon next to the organization name in the sidebar.If you ever need to switch between organizations, use the organization selector at the top of the sidebar. Switching reloads the workspace with data from the selected organization.
Add your first store
Go to Settings → Stores and add your Etsy storefront.A store in Sellfern represents a single marketplace channel (for example, your main Etsy shop). Stores are used to group orders, filter reports, and scope team access — so adding at least one store before importing orders keeps your data organized from the start.Fill in the store name and any required fields, then save. You can add additional stores later as your business grows.
Configure SKU rules
Before importing a large batch of orders, visit Settings → SKU Prefix Rules and Settings → SPU Definitions to set up your product mapping rules.SKU rules tell Sellfern how to translate incoming marketplace SKU codes into your internal product catalog. Configuring them upfront reduces unmatched SKUs and reporting cleanup after import.See the Settings overview for a full walkthrough of product mapping configuration.
Import your first orders
Go to Order Ingestion and choose the import method that matches your setup:
- Etsy Processor — process Etsy-specific order data directly.
- Legacy/Bulk Import — upload a CSV or Excel file of historical orders.
- BigQuery — sync from Google Cloud BigQuery.
- Manual Entry — create individual orders by hand.
Review costs and analytics
Once orders are in, open COGS / Fulfillment → Cost Table to assign supplier costs. Accurate costs are what make the financial reporting meaningful.Then visit Analytics to see your revenue, gross profit, and margin across stores and time periods. The Overview sub-tab is a good starting point.For deeper guidance, see Cost & Fulfillment and Analytics.
The knowledge base includes a recommended launch checklist that covers every setup step in order — from account creation through your first analytics review. Open the floating Knowledge Base button inside Sellfern to access it, or follow the checklist in the getting-started guide.
Next steps
- Invite your team — Go to Settings → Users to add teammates and assign roles.
- Record operating expenses — Use Operating Expenses to track overhead costs like subscriptions and ads alongside your order data.
- Automate with the API — If you want to build integrations or automate workflows, create an API token in Settings → API Tokens and see the Authentication guide.