Skip to main content
The Products menu in the sidebar contains two workspaces:

My Products

Your organization’s listing catalog — titles, descriptions, images, prices, tags, and design links for every SKU you sell.

All Products

The system master catalog — fulfillment-ready blank products from integrated suppliers, with variants, base prices, and shipping fees.

​
My Products

My Products is where you manage your own listing content. Each product has a SKU, title, rich-text description, price, tags, images, videos, a design link, and the stores/platforms where it is listed.
My Products

The My Products page with search, filters, and the product list

​
Finding and filtering products

  • Search by SKU or title.
  • Store filter — select one or more stores.
  • Exclude auto-created products — hide records the system generated automatically from orders (on by default).
  • Missing design link — show only products without an artwork URL, so designers know what to fill in.
  • The list is paginated (50 products per page by default).

​
Adding and editing products

1

Create new or open an existing product

Click Add Product to create one, or click a product in the list to open its detail page.
2

Fill in the listing content

Enter the SKU, title, description (supports bold/italic, lists, text color, and more), price, tags, and upload images/videos.
3

Attach a design link

Paste the artwork file URL into the Design Link field. This link is reused during cost assignment in COGS & Fulfillment.
4

Save

Click Save. The product appears in the list immediately and is searchable.

​
Syncing from your store

The Sync button pulls listings from a connected store into Sellfern:
  • When listings are new or changed, Sellfern shows a pending updates count.
  • Open the sync modal to review each change, compare old and new content, then Apply items individually or Apply All in bulk.
  • The sync result shows how many products were added and updated.

​
Sending to Listing Studio

From a product you can select images and send them straight to Listing Studio tools (Redesign, Remove BG, Upscale, Mockup, and more) without downloading and re-uploading. Generated results can be attached back to the product.

​
Import / Export

  • Export the product list to a file for bulk editing in a spreadsheet.
  • Import the edited file to update many products at once.

​
All Products

All Products is the system-managed master catalog — fulfillment-ready blank products imported from integrated suppliers (for example, Printway). Use it to:
All Products

The All Products catalog — browsing fulfillment-ready base products

  • Browse and explore products by category, product type, and supplier.
  • Open detail pages with full descriptions, mockup galleries, variant tables (size/color), base prices, lead times, and per-region shipping fees.
  • Pick a base product for your next listing — knowing costs and production time before you list.
The Explore page (/system-products/explore) is viewable without logging in, which makes it easy to share the catalog with partners. Full supplier pricing requires login.

​
How products relate to orders

The mapping between marketplace SKUs and internal products is configured in Settings → SPU Definitions and SKU Prefix Rules — see the Settings Overview. When orders are ingested, Sellfern uses those rules to recognize the product, which auto-fills the default supplier and costs during fulfillment.

​
Access

All roles (Admin, Manager, Support, Fulfillment Support, Supplier) can be granted access to the Products menu. Access to each tab (My Products / All Products) is adjusted in Settings → Users → Page & Sub-Tab Access.