Choose Your Journey
Depending on your business needs, you can use Sellfern in one of three ways—or combine them:Fulfill Products
Fulfillment-Only: Browse blank products in the master catalog, design mockups, and let Sellfern handle printing and shipping.
Manage Operations
Operations-Only: Connect your stores, import orders, track costs/suppliers, and monitor profitability on the Dashboard.
Generate AI Images
Creative-Only: Use Listing Studio to generate designs, remove backgrounds, upscale graphics, and create mockup sets.
Combined Workflows
For many sellers, the true power of Sellfern lies in combining all three: generating unique designs with Listing Studio, applying them to blank catalog products in All Products, and automatically tracking sales, costs, and profit in the Dashboard and Analytics.Setup Roadmap
New to the system? See the step-by-step map: what to do first, and what comes next.
Use Sellfern
Set up your account, connect stores, import orders, and review analytics.
Build Integrations
Use the public V1 API with scoped API keys, clear errors, and safe retries.
AI Agent Guide
Learn how AI agents should discover and safely use Sellfern documentation.
Which solution do you need?
You can adopt Sellfern one piece at a time. These three paths are the most common starting points — each links to the detailed guides.
Path 1 — Fulfillment only (most common)
You want incoming orders to flow into a clean, supplier-ready production queue.1
Lay the foundation
Create your Stores, Suppliers, SPU Definitions, and SKU Prefix Rules so imported orders auto-recognize their product and supplier. See Setup Roadmap → Phase 1.
2
Bring orders in
Import via Order Ingestion (Gmail sync, CSV, Etsy Processor, or manual) — or push them in through the API.
3
Prepare each item for production
In COGS & Fulfillment → Cost Table, fill in Base Cost, Custom SKU, Design Link, and Supplier, then Mark as Ready. See Cost & Fulfillment.
4
Track it to delivery
The item moves to the Fulfillment tab and flows through New → In Production → Shipped → Complete. Saving a tracking number flips it to Shipped automatically, the Sync Hub can auto-pull costs and tracking from integrated suppliers (Printway, BurgerPrints…), and supplier accounts only ever see their own queue.
Path 2 — Operations management only
You fulfill elsewhere but want Sellfern for costs, reporting, and back-office.1
Set up finance
Configure Stores plus VAT/IOSS, Currencies, and Expense Categories in Settings. See the Setup Roadmap.
2
Bring in orders and costs
Import orders via Order Ingestion, and record ad spend and overhead in Operating Expenses and Payroll.
Path 3 — Listing Studio / images only
You just want AI images, mockups, and listing content — no orders or suppliers required.1
Open Listing Studio
Go to Listing Studio — no store, supplier, or order setup needed.
2
Add credits and create
Studio tools run on credits. Top up, then generate images, mockups, redesigns, and shop stories, or run the listing optimizer.
What Sellfern does
Sellfern handles the operational side of selling, from order ingestion to supplier costs and analytics.Dashboard
Revenue, profit, ad spend, and pending-cost alerts at a glance.
Order Ingestion
Import orders from supported sources and keep order data organized by store.
Cost & Fulfillment
Assign supplier costs, manage production status, and track shipments.
Products
Manage your listing catalog and browse the fulfillment-ready system catalog.
Listing Studio
AI tools for images, mockups, listing optimization, and shop stories.
Analytics
Track revenue, COGS, gross profit, and margin across stores.
AI Assistant
Chat with the built-in assistant for how-to help and operational lookups.
Developer API
Automate workflows with V1-ready public endpoints and the API Reference.
Public integrations should use scoped API keys through the
x-api-key header. Do not use browser session JWTs for server-to-server integrations.