> ## Documentation Index
> Fetch the complete documentation index at: https://docs.sellfern.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Introduction

> Sellfern is a custom print-on-demand (POD) and personalized product fulfillment platform specializing in home decor, gifts, and multi-channel order management.

Sellfern is a custom print-on-demand (POD) and personalized product fulfillment platform (similar to Printify or Printful) integrated with a powerful multi-channel e-commerce operating system. Beyond standard apparel, Sellfern specializes in custom home decor and personalized gifts—including ornaments, acrylic plaques, custom lamps, tumblers, and phone cases. It allows you to select, customize, and fulfill products through our integrated supplier network, while centralizing your orders, costs, AI listing workflows, and financial reports in one workspace.

## Choose Your Journey

Depending on your business needs, you can use Sellfern in one of three ways—or combine them:

<CardGroup cols={3}>
  <Card title="Fulfill Products" icon="shirt" href="/setup-roadmap#fulfillment-only-roadmap">
    **Fulfillment-Only**: Browse blank products in the master catalog, design mockups, and let Sellfern handle printing and shipping.
  </Card>

  <Card title="Manage Operations" icon="sliders" href="/setup-roadmap#operations-management-roadmap">
    **Operations-Only**: Connect your stores, import orders, track costs/suppliers, and monitor profitability on the Dashboard.
  </Card>

  <Card title="Generate AI Images" icon="sparkles" href="/setup-roadmap#creative-ai-only-roadmap">
    **Creative-Only**: Use Listing Studio to generate designs, remove backgrounds, upscale graphics, and create mockup sets.
  </Card>
</CardGroup>

### Combined Workflows

For many sellers, the true power of Sellfern lies in combining all three: generating unique designs with **Listing Studio**, applying them to blank catalog products in **All Products**, and automatically tracking sales, costs, and profit in the **Dashboard** and **Analytics**.

<CardGroup cols={3}>
  <Card title="Setup Roadmap" icon="map" href="/setup-roadmap">
    New to the system? See the step-by-step map: what to do first, and what comes next.
  </Card>

  <Card title="Use Sellfern" icon="rocket" href="/quickstart">
    Set up your account, connect stores, import orders, and review analytics.
  </Card>

  <Card title="Build Integrations" icon="code" href="/developers/quickstart">
    Use the public V1 API with scoped API keys, clear errors, and safe retries.
  </Card>

  <Card title="AI Agent Guide" icon="bot" href="/ai-agent-guide">
    Learn how AI agents should discover and safely use Sellfern documentation.
  </Card>
</CardGroup>

## Which solution do you need?

<Note>
  You can adopt Sellfern one piece at a time. These three paths are the most common starting points — each links to the detailed guides.
</Note>

### Path 1 — Fulfillment only (most common)

You want incoming orders to flow into a clean, supplier-ready production queue.

<Steps>
  <Step title="Lay the foundation">
    Create your **Stores**, **Suppliers**, **SPU Definitions**, and **SKU Prefix Rules** so imported orders auto-recognize their product and supplier. See [Setup Roadmap → Phase 1](/setup-roadmap#phase-1-foundation-setup-the-most-important).
  </Step>

  <Step title="Bring orders in">
    Import via [Order Ingestion](/features/order-ingestion) (Gmail sync, CSV, Etsy Processor, or manual) — or push them in through the [API](/developers/quickstart).
  </Step>

  <Step title="Prepare each item for production">
    In **COGS & Fulfillment → Cost Table**, fill in **Base Cost**, **Custom SKU**, **Design Link**, and **Supplier**, then **Mark as Ready**. See [Cost & Fulfillment](/features/cost-fulfillment).
  </Step>

  <Step title="Track it to delivery">
    The item moves to the **Fulfillment** tab and flows through **New → In Production → Shipped → Complete**. Saving a tracking number flips it to *Shipped* automatically, the **Sync Hub** can auto-pull costs and tracking from integrated suppliers (Printway, BurgerPrints…), and supplier accounts only ever see their own queue.
  </Step>
</Steps>

**What happens to an order after ingestion:** each item starts as **Pending Cost** → becomes **New** when you Mark as Ready → **In Production** → **Shipped** (once tracking is saved) → **Complete**.

### Path 2 — Operations management only

You fulfill elsewhere but want Sellfern for costs, reporting, and back-office.

<Steps>
  <Step title="Set up finance">
    Configure Stores plus VAT/IOSS, Currencies, and Expense Categories in Settings. See the [Setup Roadmap](/setup-roadmap).
  </Step>

  <Step title="Bring in orders and costs">
    Import orders via [Order Ingestion](/features/order-ingestion), and record ad spend and overhead in [Operating Expenses](/features/operating-expenses) and [Payroll](/features/payroll).
  </Step>

  <Step title="Read the numbers">
    Track revenue, COGS, gross profit, and margin on the [Dashboard](/features/dashboard) and in [Analytics](/features/analytics). You can skip the production/supplier steps when items are fulfilled outside Sellfern.
  </Step>
</Steps>

### Path 3 — Listing Studio / images only

You just want AI images, mockups, and listing content — no orders or suppliers required.

<Steps>
  <Step title="Open Listing Studio">
    Go to [Listing Studio](/features/listing-studio) — no store, supplier, or order setup needed.
  </Step>

  <Step title="Add credits and create">
    Studio tools run on credits. Top up, then generate images, mockups, redesigns, and shop stories, or run the listing optimizer.
  </Step>
</Steps>

## What Sellfern does

Sellfern handles the operational side of selling, from order ingestion to supplier costs and analytics.

<CardGroup cols={2}>
  <Card title="Dashboard" icon="gauge" href="/features/dashboard">
    Revenue, profit, ad spend, and pending-cost alerts at a glance.
  </Card>

  <Card title="Order Ingestion" icon="inbox" href="/features/order-ingestion">
    Import orders from supported sources and keep order data organized by store.
  </Card>

  <Card title="Cost & Fulfillment" icon="boxes-stacking" href="/features/cost-fulfillment">
    Assign supplier costs, manage production status, and track shipments.
  </Card>

  <Card title="Products" icon="box" href="/features/products">
    Manage your listing catalog and browse the fulfillment-ready system catalog.
  </Card>

  <Card title="Listing Studio" icon="sparkles" href="/features/listing-studio">
    AI tools for images, mockups, listing optimization, and shop stories.
  </Card>

  <Card title="Analytics" icon="chart-bar" href="/features/analytics">
    Track revenue, COGS, gross profit, and margin across stores.
  </Card>

  <Card title="AI Assistant" icon="robot" href="/features/ai-assistant">
    Chat with the built-in assistant for how-to help and operational lookups.
  </Card>

  <Card title="Developer API" icon="terminal" href="/developers/quickstart">
    Automate workflows with V1-ready public endpoints and the API Reference.
  </Card>
</CardGroup>

<Note>
  Public integrations should use scoped API keys through the `x-api-key` header. Do not use browser session JWTs for server-to-server integrations.
</Note>